The Influence of Consumers Perception of Green Products on Green Purchase Intention

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Wilson Kong; Amran Harun; Rini Suryati Sulong; Jaratin Lily;
  • Journal: International Journal of Asian Social Science,volume 4,issue 8 August,pages924-939
  • Subject: Green consumerism, Green purchase intention, Green product, Green corporate perception, Green advertising, Green packaging, Green product value, Factor analysis, Malaysia.

Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products. Therefore, the aim of this paper had been to examine the influence of consumer perception of green products on green purchase intention. In this... View more
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