CONSUMER DEMAND FOR AND ATTITUDES TOWARD ALTERNATIVE BEEF LABELING STRATEGIES IN FRANCE, GERMANY, AND THE UK

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Roosen, Jutta; Lusk, Jayson L.; Fox, John A.;
(2001)
  • Subject: Consumer/Household Economics, Demand and Price Analysis,

A wide array of food safety scares and breakdowns have led to loss of consumer confidence in the quality and safety of beef products. To counteract such concerns, firms and regulators have the ability to utilize brands or labels to signal quality. Utilizing a mail surve... View more
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