Market Orientation, Innovativeness, and Performance of Food Companies

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Johnson, Aaron J.; Dibrell, Charles Clay; Hansen, Eric;
(2009)
  • Subject: firm performance, food industry, innovativeness, market orientation, structural equation modeling, Agribusiness, Marketing,

Food processors have seen escalating levels of competition over the past three decades. An underlying objective of this research is to gain a greater understanding of how food companies thrive in the face of this increased competition. This study incorporates market ori... View more
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