publication . Article . Other literature type . 1994

Hermeneutics and Consumer Research

Arnold, Stephen J; Fischer, Eileen;
Restricted
  • Published: 01 Jun 1994 Journal: Journal of Consumer Research, volume 21, page 55 (issn: 0093-5301, eissn: 1537-5277, Copyright policy)
  • Publisher: Oxford University Press (OUP)
Abstract
This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is also discussed. Copyright 1994 by the University of Chicago.
Subjects
free text keywords: Critical theory, Social science, Hermeneutics, Sociology, Consumer research, Epistemology, Social psychology
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