Hermeneutics and Consumer Research.

Article OPEN
Arnold, Stephen J; Fischer, Eileen;
(1994)
  • Journal: Journal of Consumer Research, volume 21, issue 1 June, pages 55-70
  • Related identifiers: doi: 10.1086/209382

This article reviews the nature of hermeneutic philosophy and the assumptions and features of a textual interpretation consistent with this perspective. The relationship of hermeneutic philosophy to the interpretive and critical theory traditions in consumer research is... View more
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