TECHNIQUES USED IN SEARCH ENGINE MARKETING

Article OPEN
Assoc. Prof. Liviu Ion Ciora Ph. D; Lect. Ion Buligiu Ph. D;
(2010)
  • Journal: Annals of Computational Economics, volume 2, issue 38 May, pages 8-8
  • Subject: Search Engine Marketing, Search Engine Optimization E-Marketing, Pay-per-Click
    • jel: jel:M15 | jel:M31

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one si... View more
  • References (4)

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    2. Fain, D. C. And “Sponsored search: A brief history”, Bull. Amer. Soc. Inform., Sci. Pedersen, J. O.. Tech. 32, 12-13, 2006

    3. Jansen, B. J. "The Comparative Effectiveness of Sponsored and Nonsponsored Links for Web E-commerce Queries". ACM Transactions on the Web, May 2007.

    4. Rele R. S., and “Using Eye Tracking to Evaluate Alternative Search Results Duchowski A. Interfaces”, Proceedings of the Human Factors and Ergonomics T.. Society, Orlando, FL, HFES, September 26-30, 2005

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