A Customer Relationship Management System to Target Customers at Cisco

Article OPEN
Rahul Bhaskar;
(2004)
  • Journal: Journal of Electronic Commerce in Organizations (JECO), volume 2, issue 4 October, pages 64-74
  • Identifiers: doi: 10.4018/jeco.2004100105
  • Subject:
    acm: GeneralLiterature_MISCELLANEOUS

This case describes the implementation of an Internet empowered Customer Relationship Management (CRM) at Cisco Systems Inc. After describing the organizational background of Cisco, the case takes the student into the issues that the executives faced after the market cr... View more
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