publication . Other literature type . Article . 1999


Wei, Anning; Cacho, Joyce A.; Wei, Anning; Cacho, Joyce A.;
  • Published: 01 Jan 1999
  • Publisher: Unknown
Based on various case studies, this article examines the interaction of foreign investors and local operators in globalization in the agro-food market in China. The study found that to break the limitation of the high-end market and to position mainly in the middle market were critical for international brands to succeed. Asian companies approached the China market as an insider because of cultural proximity. The latter, plus focused management and effective technology, made their operations profitable easily, but also exposed them to the risk of overexpansion. Quality products at affordable prices were the catch-up approach adopted by local players. At the earl...
free text keywords: Agribusiness, International Relations/Trade,, Agribusiness, International Relations/Trade
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