Consumer Information in the food service industry vs. food retailing
Becker, Tilman C.
meat traceability, consumer behaviour, food service industry, Consumer/Household Economics,
In order to define consumer expectations over a traceability and information system for the entire food supply chain, the information behaviour of consumers in the food service industry has been subject to an analysis for the first time. In comparison to consumers in retailing, significant differences appear in information seeking behaviour as well as in the information desired.