publication . Article . 2014

Users Perceptions of Website Persuasiveness

Muna M. Alhammad; Stephen R. Gulliver;
Open Access
  • Published: 01 Jan 2014 Journal: Journal of Electronic Commerce in Organizations (JECO), volume 12, issue 2 April, pages 1-13
<jats:p>Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of othe...
free text keywords: Users perceptions, Advertising, Credibility, Persuasive technology, Consumer behaviour, Psychology, Theories of technology, Persuasion, media_common.quotation_subject, media_common, E-commerce, business.industry, business
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