publication . Article . 2011

Considerations regarding the Effects of Economic Crisis on Employee Communicational Behavior

Popescu Manoela; Crenicean Cecilia Luminita;
Open Access
  • Published: 01 Jan 2011 Journal: Ovidius University Annals, Economic Sciences Series, volume XI, issue 2 May, pages 1,095-1,103
Abstract
The economic crisis has caused significant changes in socio-economic entities strategies. In conclusion, firms were obliged to develop strategies for crisis as a result of their focus on customer, without understanding the customer as an employee. Moreover, strategic changes are not the result of company development, but as a direct effect of economic context. Otherwise, firms do not reflect the strategic communication behavior of their employees. Therefore, such a strategy may not be viable and even less in the crisis.
Subjects
free text keywords: employee, crisis, behavior, communication, strategy, jel:M5, jel:J24, jel:E24, jel:D83

• Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

• Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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