Promotion and Fast Food Demand

Article OPEN
Timothy J. Richards; Luis Padilla;
(2009)
  • Journal: American Journal of Agricultural Economics,volume 91,issue 1,pages168-183
  • Related identifiers: doi: 10.1111/j.1467-8276.2008.01163.x
  • Subject:
    mesheuropmc: digestive, oral, and skin physiology

Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. We study the effect of fast food promotion on market share an... View more
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