Constructive Consumer Choice Processes.

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Bettman, James R; Luce, Mary Frances; Payne, John W;
  • Journal: Journal of Consumer Research, volume 25, issue 3 December, pages 187-217
  • Related identifiers: doi: 10.1086/209535

Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends ( e.g., technological change, an information explosion) indicates that this topic will continue to be critically important. We argue that consumer ch... View more
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