publication . Other literature type . Part of book or chapter of book . Article . 1998

Constructive Consumer Choice Processes

James R. Bettman; Mary Frances Luce; John W. Payne;
Open Access
  • Published: 01 Dec 1998
  • Publisher: Oxford University Press (OUP)
Abstract
Consumer decision making has been a focal interest in consumer research, and consideration of current marketplace trends ( e.g., technological change, an information explosion) indicates that this topic will continue to be critically important. We argue that consumer choice is inherently constructive. Due to limited processing capacity, consumers often do not have well-defined existing preferences, but construct them using a variety of strategies contingent on task demands. After describing constructive choice, consumer decision tasks, and decision strategies, we provide an integrative framework for understanding constructive choice, review evidence for construc...
Subjects
free text keywords: Framing effect, Management science, Bounded rationality, Microeconomics, Satisficing, Consumer choice, Information processing, Rationality, Heuristics, Constructive, Psychology, Additional research, Constructivism (philosophy of education), Marketing, Consumer research, Technological change, Consumer behaviour, Economics, Information explosion
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