publication . Article . 1992

Financial Planning and the Life Insurance Agency

Robert Puelz;
Open Access
  • Published: 01 Jan 1992 Journal: Journal of Insurance Issues, volume 15, issue 2, pages 69-82
In this article, the effects of fee-for-service personal financial planning on the decision making of a profit-maximizing life insurance general agent are examined. Three refutable propositions are developed which implicate the movements of the general agent who must adjust to a new optimal profit-maximizing allocation of financial planning, personal insurance sales, and agent insurance sales when there is a change in one of the fee or commission rate parameters. It is demonstrated that insurance sales uncertainty does not alter a risk neutral general agent’s allocation of financial planning, personal insurance sales, or agent’s insurance sales. However, insuran...
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