publication . Article . 2012

Coordinating Multi-Channel Pricing of Seasonal Goods

Preetam Basu;
Open Access
  • Published: 01 Jan 2012 Journal: International Journal of E-Business Research (IJEBR), volume 8, issue 4 October, pages 34-56
Abstract
<jats:p>Advancement in information technology has opened new avenues for traditional retailers to expand their operations. Pricing, which has been a critical issue, is more important than ever before as traditional retailers pursue multi-channel sales. In this paper the author studies the pricing problem of a retailer selling a seasonal product simultaneously in a ‘brick and mortar’ store as well as online. Optimal prices are derived and different product-market conditions are determined under which different combinations of channel adoptions are profitable for the retailer. Impact of various factors such as consumers channel preference, seasonality of the produ...
Subjects
free text keywords: Management Information Systems, Computer Science Applications
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