A QUANTITATIVE STUDY OF MARKET ORIENTATION AND ORGANIZATIONAL PERFORMANCE OF LISTED COMPANIES: EVIDENCE FROM GHANA

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Solomon A. Keelson;
(2012)
  • Journal: International Journal of Management and Marketing Research,volume 5,issue 3,pages101-114

The study is part of a larger research of market orientation, which was conducted to build on previous research, and particularly examined the association between market orientation and business performance in a larger market context, using a synthesis model approach. U... View more
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