—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press

Article OPEN
P. K. Kannan; Barbara Kline Pope; Sanjay Jain;
(2009)
  • Journal: Marketing Science,volume 28,issue 4 07-08,pages620-636
  • Related identifiers: doi: 10.1287/mksc.1080.0481
  • Subject: pricing, product line, digital products, product form, bundling, choice experiment, Internet

We examine the problem of how a content provider, specifically the National Academies Press (NAP), can optimally price the different forms of its product—print and PDF—that it sells online. Whereas products in the traditional product line generally tend to be substitute... View more
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