Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation

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Szymanowski, M.G.;
(2009)

CONSUMPTION-BASED LEARNING ABOUT BRAND QUALITY: ESSAYS ON HOW PRIVATE LABELS SHARE AND BORROW REPUTATION is a collection of essays exploring the process of consumer cross-brand learning in the context of brands belonging to retailers: the so-called private labels. Priva... View more
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