MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONS

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Sharova, I.; Sharova, K.;
(2015)
  • Journal: Marketing MBA.Marketing management firms.,volume 1,issue 2
  • Subject: Customer service, key performance indicators, customer service, customer loyalty and satisfaction.
    • jel: jel:M30

The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions
  • References (1)

    News Agency "the Banki.ru": ratings of the http://www.banki.ru/banks/ratings/ Date views: 20.02.2015

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