MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONSArticle OPEN
Sharova, I.; Sharova, K.; (2015)
- Journal: Marketing MBA.Marketing management firms.,volume 1,issue 2
Subject: Customer service, key performance indicators, customer service, customer loyalty and satisfaction.
The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions