The Impact of the Agricultural Trade Liberalization on the Elements of the Marketing Mix of Fruit and Vegetables in BIH

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Dončić, Dalibor; Nastić, Rade;
(2013)
  • Subject: agricultural trade liberalization, fruit, vegetables, producers, marketing mix, CEFTA, competitiveness, Crop Production/Industries, International Relations/Trade, Marketing,

In this paper, we analyzed in detail elements of the marketing mix of fruit and vegetables, therefore this product, price, distribution, promotion and people in Bosnia and Herzegovina, after seven years of liberal market within CEFTA. Each element of the marketing mix i... View more
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