publication . Article . Preprint . Other literature type . 2006

The mediating role of anticipated guilt in consumers' ethical decision-making

Steenhaut, Sarah; Van Kenhove, Patrick;
Restricted
  • Published: 15 Jul 2006 Journal: Journal of Business Ethics, volume 69, pages 269-288 (issn: 0167-4544, eissn: 1573-0697, Copyright policy)
  • Publisher: Springer Science and Business Media LLC
Abstract
In this paper, we theorize that the anticipation of guilt plays an important role in ethically questionable consumer situations. We propose an ethical decision-making framework incorporating anticipated guilt as partial mediator between consumers’ ethical beliefs (anteceded by ethical ideology) and intentions. In the first study, we compared several models using structural equation modeling and found empirical support for our research model. A second experiment was set up to illustrate how these new insights may be applied to prevent consumers from taking advantage of the seller. Results showed that enhancing the anticipation of guilt (by making the interpersona...
Subjects
free text keywords: Anticipated guilt, Ethical beliefs, Ethical decision making, Ethical intentions, Hunt-Vitell model, Idealism, Relativism, Structural equation modeling, Ethical leadership, Interpersonal communication, Empirical research, Business ethics, Ethical decision, Ideology, media_common.quotation_subject, media_common, Anticipation, Economics, Social psychology
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publication . Article . Preprint . Other literature type . 2006

The mediating role of anticipated guilt in consumers' ethical decision-making

Steenhaut, Sarah; Van Kenhove, Patrick;