publication . Preprint . 2011

THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN CONSUMER BEHAVIOUR: AN UNRESOLVED PARADOX

Rosetta Lombardo;
Open Access
  • Published: 01 Nov 2011
Abstract
Business activity and consumption activities are recognised as impacting, often negatively, on the environment. The challenge of ‘satisfying the needs of the present generation without compromising the chance for future generations to satisfy theirs’ requires, however, contributions by all societal actors. A growing number of firms “overcomply” with environmental regulation for several reasons. Firms satisfy consumer demand and try to shape that demand. In doing so, they may create a taste for environment protection and sustainability. Corporate social responsibility has received considerable attention. The concept of ‘consumer social responsibility’ has receive...
Subjects
free text keywords: Environment, Sustainability, Corporate Social Responsibility, Consumer Sovereignty, Consumer Social Responsibility, Preferences, Social norms, jel:D01, jel:D21, jel:D62, jel:M14, jel:Q28
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