CONSIDERATIONS ON SOCIAL MARKETING IN ROMANIA

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Prof. Filimon Stremţan Ph.D; Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania;
(2010)
  • Journal: Annals of Computational Economics,volume 3,issue 38 May,pages10-10
  • Subject: social marketing, social media marketing, consumer behaviour, social campaigns
    • jel: jel:M38 | jel:M31

Social marketing, a concept that has only recently reached its maturity, it’s starting to win ground in Romania as well, although it is many times used clumsily or confused with other concepts that are similar either from a phonetically point of view, either from the po... View more
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