Strategic Marketing in Tourism

Article OPEN
Silvia Muhcina; Brailoiu Liviu;
(2012)
  • Journal: Ovidius University Annals, Economic Sciences Series,volume XII,issue 1 May,pages1,049-1,051
  • Subject: marketing, strategy, segmentation, differentiation, positioning.
    • jel: jel:M31

Tourism is a very dynamic economic sector because is very depended of environmental changes, especially now, when the global economy pass through successive crises. For the competitive organizations, the success means to transform their specific activity in a more marke... View more
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