Service Marketing Competitiveness In The New Economy

Article OPEN
Aleksandar Grubor;
(2008)
  • Journal: Montenegrin Journal of Economics,volume 4,issue 7,pages103-110

In the new economy the basic characteristics of services determine service consumption, just as customer relationship management impacts on the approach to services marketing. Contemporary service customers perceive service quality in service encounters and in ongoing r... View more
  • References (8)

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