A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran

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Mohammad Reza Dalvi; Robabe Seifi;
(2014)
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 4,issue 1 January,pages441-451

Over a period of time architectural marketing capabilities combination of knowledge and skills develop in to capabilities. These architectural marketing capabilities have been identified as one of the important ways firms can achieve a competitive advantage The followin... View more
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