A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran

Article OPEN
Mohammad Reza Dalvi; Robabe Seifi;
  • Journal: International Journal of Academic Research in Business and Social Sciences,volume 4,issue 1 January,pages441-451

Over a period of time architectural marketing capabilities combination of knowledge and skills develop in to capabilities. These architectural marketing capabilities have been identified as one of the important ways firms can achieve a competitive advantage The followin... View more
  • References (6)

    Amit, R., & Schoemaker, P. J. (1993). Strategic assets and organisational rent. Strategic Management Journal, 14(1), 33−46.

    Barney, J. B. (1986). Strategic factor markets: Expectations, luck and business strategy. Management Science, 32, 1231−1241 Day, G. S. (1994). The capabilities of market-driven companies. Journal of Marketing, 58(4), 37- 51.

    Day, G. S., & Wensley, R. (1988). Assessing advantage: A framework for diagnosing competitive superiority. Journal of Marketing, 52(2), 1−20.

    Desarbo, W. S., Benedetto, C. A. D., Song, M., & Sinha, I. (2005). Revisiting the Miles and Snow strategic framework: Uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance. Strategic Management Journal, 26, 47−74.

    Dutta, S., Narashiman, O., & Surendra, R. (1999). Success in high technology markets: Is marketing capability critical? Marketing Science, 18(4), 547−568.

    Grant, R. B. (1991). A resource based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3), 114−135.

  • Metrics
Share - Bookmark