publication . Preprint . Article . 2009

Persuasive and Informative Advertising: A Classroom Experiment

Beth A. Freeborn; Jason P. Hulbert;
Open Access
  • Published: 11 Jun 2009
Abstract
This paper outlines a pair of classroom activities designed to provide an intuitive foundation to the theoretical introduction of advertising in monopoly markets. The roles of both informative and persuasive advertising are covered. Each student acts as a monopolist and chooses the number of (costly) advertisements and price. The experiments are intended for intermediate microeconomics or industrial organization courses, though may be utilized in any course that covers advertising models.
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDEDUCATION
free text keywords: Classroom experiment, Advertising, Monopolist, Undergraduate Industrial Organization, Economics and Econometrics, Education, jel:A22, jel:C90, jel:D21, jel:L10, Advertising research, Monopoly, Persuasive advertising, Economics, Advertising, Economics education, Informative advertising, Marketing
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