publication . Preprint . Other literature type . Article . 2007

Competing through business models

Ramon Casadesus-Masanell; J. E. Ricart;
Open Access
  • Published: 03 Nov 2007
In this article a business model is defined as the firm choices on policies, assets and governance structure of those policies and assets, together with their consequences, be them flexible or rigid. We also provide a way to represent such business models to highlight the dynamic loops and to facilitate understanding interaction with other business models. Furthermore, we develop some tests to evaluate the goodness of a business model both in isolation as well as in interaction with other business models of different organizations, be those competitors, complements, suppliers, partners, etc.
free text keywords: Business model; Interaction; Competitive Strategy; Competitive Dynamics;, Artifact-centric business process model, Business model, New business development, Industrial organization, Business process reengineering, Business, Business transformation, Line of business, Business rule, Marketing, Business relationship management
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publication . Preprint . Other literature type . Article . 2007

Competing through business models

Ramon Casadesus-Masanell; J. E. Ricart;