Competing through business models

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Casadesus-Masanell, Ramon; Ricart, Joan E.;
  • Subject: Business model; Interaction; Competitive Strategy; Competitive Dynamics;

In this article a business model is defined as the firm choices on policies, assets and governance structure of those policies and assets, together with their consequences, be them flexible or rigid. We also provide a way to represent such business models to highlight t... View more
  • References (37)
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