Clustering and Joint Marketing in Retail Trade

Preprint OPEN
Bohlin, Nils;
  • Subject: Clustering; Retail Trade; Joint Marketing; Malls
    • jel: jel:C52 | jel:D21 | jel:L81 | jel:R12

This paper presents the idea that retail trade stories might cluster with their competitors to pool marketing expenses and thereby increase their individual visibility among consumers. In a model which presumes such a marketing technology we derive some new comparative ... View more
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