publication . Article . 2010

STRATEGY FOR THE DESTINATIONAL E-MARKETING & SALES

Zlatko Sehanovic; Giorgio Cadum; Igor Sehanovic;
Open Access
  • Published: 01 Jan 2010 Journal: Interdisciplinary Management Research, volume 6, pages 255-263
Abstract
Every tourist destination should make and implement a destination’s marketing and sales strategy. A very important part of destination’s sales and marketing strategy is the e-marketing and sales strategy. The cooperation of specialized regional development agencies, regional tourist board, local (city and county) tourist boards, hoteliers, tourist agencies, conservators, entertainment and cultural program developers, private accommodation owners and others involved in creation of destination’s overall offer, is essential for strategy creation and implementation. This paper gives an overview showing one of many possible paths for creation of destination’s e-marke...
Subjects
free text keywords: strategy, SWOT analysis, benchmarking analysis, on line presence, interactive marketing communication, jel:L81

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