Pricing and Timing Strategies for New Product Using Agent-Based Simulation of Behavioural Consumers

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Keeheon Lee; Hoyeop Lee; Chang Ouk Kim;
  • Subject: Product Diffusion, Pricing and Time Strategies, Korean Mobile Phone Market, Sensitivity Analysis

In this study, we are interested in the problem of determining the pricing and timing strategies of a new product by developing an agent-based product diffusion simulation. In the proposed simulation model, agents imitate behavioural consumers, who are reference depende... View more
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