The Impact of Direct-to-Consumer Advertising on Health Insurance Markets

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William Encinosa; Chad Meyerhoefer; Samuel Zuvekas; Dongyi Du;
  • Journal: The Geneva Papers on Risk and Insurance Issues and Practice, volume 39, issue 4 October, pages 749-767
  • Subject:
    mesheuropmc: health care economics and organizations

Direct-to-consumer advertising (DTCA) for drugs has increased from US$200 million in 1997 to US$4 billion in 2011. While studies show that DTCA impacts the patient-physician relationship, little is known of the effect of DTCA on health insurance markets. W... View more
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