THE SCIENTIFIC CONTENT OF MANAGEMENT MARKETING AND MARKETING MANAGEMENT

Article OPEN
Ion SMEDESCU (In memoriam); Mihai PAPUC;
(2012)
  • Journal: Holistic Marketing Management,volume 2,issue 1 March,pages19-23
  • Subject: management, marketing, management marketing, marketing management, managerial marketing

Concept – Management Marketing. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and specific instruments appear in the common relation generated by... View more
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