publication . Preprint . 2012

Movie reviews: Who are the readers?

Jose Ignacio Azuela Flores; Victor Fernandez-Blanco; Maria Jose Sanzo-Perez;
Open Access
  • Published: 01 May 2012
The analysis of the relationship between movie reviews and consumer's decision process has focused mainly on the side of critics, who have been defined as "influencers" or as "predictors" (Eliashberg & Shugan, 1997). Also, new ways to measure the impact of the critic have been introduced (Gemser, van Oostrum & Leenders, 2007) and the consistency of their opinions over time has been proved (Ginsburgh & Weyers, 1999). However, there is scarce evidence about the readers of movie reviews: who are they and what is their profile. The objective of this paper is to fill this gap. Using information of Spanish consumers, we estimate a nested logit model that identifies mo...
free text keywords: critics, movie reviews, critic readers, influenced, predicted, jel:Z11

Azuela-Flores, J., Fernández-Blanco, V., & Sanzo-Pérez, M. (2012). The effect of critic review on movie demand. Contaduría y Administración, 57(2), 201-222.

Any information missing or wrong?Report an Issue