Agarwal, S. & Ramaswami, S. 1992. Choice of foreign market entry mode: impact of ownership, location and internalization factors. Journal of International Business Studies, 23: 1-27. [OpenAIRE]
Aharoni, Y. 1966. The foreign investment decision process. Division of Research, Boston: Harvard Business School.
Anderson, E. & Gatignon, H.A. 1986. Modes of foreign entry: A transaction cost analysis and propositions. Journal of International Business Studies, 17(3): 1-26.
Bartlett, C. & Ghoshal, S. 1998. Managing across borders: The transnational solution. 2nd ed. Boston, MA: Harvard Business School Press.
Buckley, P. & Casson, M. 1976. The future of the multinational enterprise. London: Macmillan and Co. [OpenAIRE]
Buckley, P. J. & Casson, M. C. 1998. Analyzing foreign market entry strategies: Extending the internalization approach. Journal of International Business Studies, 29(3):539-562. [OpenAIRE]
Caves, R. E. & Mehra, S. K. 1986. Entry of foreign multinationals into U.S. manufacturing industries. In M. E. Porter (ed.). Competition in Global Industries: 449-481, Boston: Harvard University Press.
Chen, S. S., & Hennart, J. 2002. Japanese investors choice of joint venture versus wholly-owned subsidiaries in the US: the role of market barriers and firm capabilities. Journal of International Business Studies, 33(1): 1-18.
Coughlan, A.T., Anderson, E., Stern, L.W., & El-Ansary, A.I. 2001. Marketing channels. 6th ed. Upper Saddle River, NJ: PrenticeHall.
Davidson, W. H. 1983. Market similarity and market selection: implications for international marketing strategy. Journal of Business Research, 11: 439-456.
Dunning, J. H. 1988. The eclectic paradigm of international production: A restatement and some possible extensions. Journal of International Business Studies, 19(1): 9-31 [OpenAIRE]
Euromonitor, 2003. Cosmetics and Toiletries: World Market Overview. Presentation material at In-cosmetics Trends Presentations May 2003.
Gatignon, H. A. & Anderson, E. 1988. The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation. Journal of Law, Economics and Organization, 4(2): 305-336. [OpenAIRE]
Johansson, J. & Vahlne, J. 1977. The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1): 23-32.
Johansson, J. & Wiedersheim-Paul, F. 1975. The internationalization of the firm-four Swedish cases. Journal of Management Studies, 12(3): 305-322.