Agricultural Market Structure, Generic Advertising, and Welfare

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Cardon, James H.; Pope, Rulon D.;
(2003)
  • Subject: advertising, market structure, welfare, Marketing,

This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition whe... View more
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