publication . Article . 2012

Challenges And Opportunities Of Catalogue Retailing

Heri Bezić;
  • Published: 01 Jan 2012
Today`s retail environment is characterised by new, store and non-store, retailing formats, a wide range of new products, the use of new information and communication technologies and, consequently, the changing customer behaviour. Catalogue retailing is a non-store retail format that has a long history in North America and Europe. Previous research revealed that the primary shopping motives related to catalogue retailing were convenience oriented. Other motives included recreational orientations, merchandise, order services and perceived value. With growing competition from both store and non-store retailing, catalogue retailers face challenges of increasing cu...
ACM Computing Classification System: ComputingMilieux_GENERALComputerApplications_GENERAL
free text keywords: catalogue retailing, shopping behaviour, shopping motives, multichannel retailing
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