publication . Preprint . 2012

Consumer Preference Variation between Domestic and Imported Food

Parcell, Joseph L.; Gedikoglu, Haluk;
Open Access
  • Published: 31 May 2012
Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by locally selling their farm products. The major challenge for farmers making local sales is to predict consumer preferences correctly and provide goods to the market accordingly. By analyzing results from a consumer survey conducted in the Midwest, the current study determines the consumer preferences for domestic artisan cheese compared with processed cheese and imported French cheese compared with U.S. artisan cheese. The results of the econometric analysis show that consumer preferences vary between dome...
free text keywords: Willingness to Pay, Consumer Preferences, Ordered Probit, Factor Analysis, Agribusiness, Marketing,
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