publication . Article . 2011

The Business Cluster's Distribution e-Channels

Milan Davidovic;
Open Access
  • Published: 01 Jan 2011 Journal: Business Logistics in Modern Management, volume 11, pages 169-183
The business cluster cooperative potential and business capability improvement are dependent on e-business implementation and business model change dynamics in cluster and his members based in new and existing distribution channels, customer relationships management and supplychain integration. In this work analyse cluster’s e-business models, e-commerce forms and distribution e-channels for three business cases: when cluster members are oriented on own business, on cooperative’s project or customer.
free text keywords: business cluster, e-business, e-commerce, distribution e-channel
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