Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are budgeted to attract new customers and to retain current customers. However, there has been a continuous debate among marketers about the use of subliminal mes... View more
Arndorfer, James B., Atkinson, Claire, Bulik, Beth Snyder, McDonough, John and Oser, Kris (2005, March). 75 Years of Ideas. Retrieved March 20, 2013, from http://adage.com/article/news/75-years-ideas/102535/ Aylesworth, A., Goodstein, R. and Kalra, A. (1999). Effect of archetypal embeds on feelings: An indirect route to affecting attitudes? Journal of Advertising, 28(3):73-82.
Bargh, J.A., Chen, M. & Burrows, L. (1996). The Automaticity of Social Behaviour: Direct effects of trait concept and stereotype activation on action. Journal of Personality and Social Psychology, 71, 230-244.
Bargh, J. A. (2002), “Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation,” Journal of Consumer Research, 29 (2): 280-5.
Merikle, Philip M. (2000). Subliminal Perception, from A. E. Kazdin (Ed.), Encyclopedia of Psychology, 7, (pp. 497- 499). New York: Oxford University Press.
Motluk, A. (2006). Subliminal Advertising May Work After All. Retrieved March 11, 2013, from http://www.mindpowernews.com/SubliminalAdsWork.htm