SUBLIMINAL MARKETING: AN EXPLORATORY RESEARCH IN LEBANON

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HUSSIN HEJASE; BASSAM HAMDAR; GEORGE FARHA; ROULA BOUDIAB; NOURI BEYROUTI;
(2013)
  • Journal: Journal of Business & Management (COES&RJ-JBM),volume 1,issue 3 July,pages112-135
  • Subject: Advertising, marketing, subliminal messages, Lebanon

Marketing advertising is one of the fundamental activities performed by all businesses. Millions of dollars are budgeted to attract new customers and to retain current customers. However, there has been a continuous debate among marketers about the use of subliminal mes... View more
  • References (5)

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