publication . Article . 2014

Sustainability as an Identity Factor of Tourist Destinations at Websites:Does the Consumer Care?

Francisco Vicente Sales Melo; Salomão Alencar de Farias;
Open Access
  • Published: 30 Apr 2014 Journal: Brazilian Business Review, volume 11, pages 135-158 (eissn: 1808-2386, Copyright policy)
  • Publisher: Fucape Business School
Abstract
When choosing a vacation destination, consumers consider various factors, such as culture, natural attractions, history and points of interest, among others. In this article we analyze whether the question of sustainability is a determining factor in the choice of tourist destinations. Therefore, the article investigates the relationship of the identity of tourist destinations, as presented at their official websites, according to sustainability characteristics, the evaluation of the destination and the intention of consumers to visit it. For this purpose, we conducted a quasi-experiment with official tourism websites of two countries, Brazil and Holland. The re...
Subjects
free text keywords: Sustainability. Identity. Tourist destinations. Websites, Advertising, Business, Destinations, Marketing, Tourism, Tourist destinations, Sustainability
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publication . Article . 2014

Sustainability as an Identity Factor of Tourist Destinations at Websites:Does the Consumer Care?

Francisco Vicente Sales Melo; Salomão Alencar de Farias;