IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR

Conference object, Preprint OPEN
Vantomme, Delphine; Geuens, Maggie; De Pelsmacker, Patrick; [et al.];
(2004)

The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behavior relationships often found in consumer behavior research. One research domain that has revealed low attitude-behavior consistencies is environm... View more
Share - Bookmark