IMPLICIT ATTITUDES TOWARD GREEN CONSUMER BEHAVIOR

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D. VANTOMME ; M. GEUENS ; J. DE HOUWER ; P. DE PELSMACKER (2004)

The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behavior relationships often found in consumer behavior research. One research domain that has revealed low attitude-behavior consistencies is environm... View more
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