Multiattribute Risky Choice Behavior: The Editing of Complex Prospects

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John W. Payne; Dan J. Laughhunn; Roy Crum;
  • Journal: Management Science,volume 30,issue 11 November,pages1,350-1,361
  • Related identifiers: doi: 10.1287/mnsc.30.11.1350
  • Subject: decision making, risk, multiattribute utility theory

This investigation draws upon concepts from prospect theory (Kahneman and Tversky [Kahneman, D., A. Tversky. 1979. Prospect theory: an analysis of decisions under risk. Econometrica 47 263--291.]) and multiattribute utility theory (Keeney and Raiffa [Keeney, R. L., H. R... View more
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