Two-Sided Platform Competition in the Online Daily Deals Promotion Market

Preprint OPEN
Byung-Cheol Kim ; Jeongsik "Jay" Lee ; Hyunwoo Park (2012)
  • Subject: two-sided market, platform competition, cross-side network effects, online daily deals, reputation effect
    • jel: jel:L10 | jel:M20 | jel:D40

We empirically investigate the platform competition in the online daily deals promotion market that is characterized by intense rivalry between two leading promotion sites, Groupon and LivingSocial, that broker between merchants and consumers. We find that deals offered... View more
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