publication . Article . 2014

Stages in the Evolution of Marketing as a Discipline

Ana-Irina Nicolau; Adina Musetescu; Oana Mionel;
Open Access
  • Published: 01 Jan 2014 Journal: Knowledge Horizons - Economics, volume 6, issue 2 June, pages 166-169
Abstract
Marketing is, essentially, an activity pertaining to the enterprise, which involves planning and execution of the marketing mix for ideas, products and services in an exchange that not only meets the current needs of the consumer, but also participates and creates future needs that will bring profit. As a discipline, marketing has started to develop about 100 years ago, even at the beginning of the twentieth century. Throughout this period, it went through major changes, the field developing aspects both theoretical and practical that reach much further and much deeper than one might think. According to the 100 years as an academic discipline, marketing studies ...
Subjects
free text keywords: Marketing discipline, marketing stages, marketing 3.0, jel:M31
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