Current situation by product advertising on the czech market

Article OPEN
Jitka Červencová;
(1998)
  • Subject: communications; promotion; public relations; advertising agency; promotions mix
    acm: ComputingMilieux_THECOMPUTINGPROFESSION | ComputingMilieux_LEGALASPECTSOFCOMPUTING

Advertising represents for producers the least expensive admission to an ample market and it enables to consumers to orient at the market. All advertising means serve to intensifying of the product sale or image of firm. The article describes current situation in the ar... View more
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