The Influence of Selective Attention and Inattention to Products on Subsequent Choice

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Chris Janiszewski; Andrew Kuo; Nader T. Tavassoli;
  • Journal: Journal of Consumer Research, volume 39, issue 6, pages 1,258-1,258
  • Related identifiers: doi: 10.1086/668234

A fundamental assumption of choice models is that products are valued for the benefits they provide. The only non-benefit-based source of preference is the processing fluency (e.g., ease of perceiving, encoding, comprehending, or retrieving information) that results fro... View more
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