Advertising as Insurance or Commitment? Evidence from the BP Oil Spill

Preprint OPEN
Lint Barrage; Eric Chyn; Justine Hastings;
(2014)
  • Subject:
    • jel: jel:M38 | jel:H0 | jel:H23 | jel:M3 | jel:L0 | jel:Q5

This paper explores how advertising impacts the consumer response to news about unobserved product quality. Specifically, we estimate how British Petroleum’s (BP) 2000-2008 “Beyond Petroleum” advertising campaign affected the impact of the 2010 BP oil spill. We find tha... View more
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