publication . Article . 2014

Strategic priorities of Iranian companies: an application of mission statement content analysis

Shahriar AZIZI; Vahid MAKIZADEH;
Open Access
  • Published: 01 Jan 2014 Journal: Management & Marketing, volume 9, issue 4 Winter
The mission statement describes the strategic priorities of a company. It determines the roadmap for strategic decision in the corporation. Research on mission statement elements is an interesting field because it clarifies the strategic priorities of the company. This paper aims to analyze these priorities among 48 large Iranian companies active in four selected industries based on David’s (1989) nine-element model. These components include customer, market, general image, product, technology, survival, growth and profitability, philosophy, self-understanding, and employees. The first three components are categorized as external and the remaining ones are group...
free text keywords: mission statement, content analysis, internal elements, external elements, Iran.
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