Analytical Methods for the Analysis of Managerial Risk in the Marketing

Article OPEN
Svetlana BRADUTAN (2013)
  • Journal: Romanian Statistical Review Supplement, volume 61, issue 2 May, pages 101-105
  • Subject: management, marketing, risk, uncertainty, method, decision, economy, forecast, benefit, advantage, the estimation process
    • jel: jel:M31 | jel:D81

Within forecasts based on single estimations the risk due to uncertainty is not considered. Yet they continue to be widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a project, the average annual be... View more
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