CONSUMER ATTITUDES TOWARD ORGANICALLY GROWN LETTUCE

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Wolf, Marianne McGarry; Johnson, Bradey; Cochran, Kerry; Hamilton, Lynn L.;
(2002)
  • Subject: Consumer/Household Economics,

This research shows that approximately 29 percent of lettuce purchases in California expect to purchase an organically grown lettuce product in the future. Organic lettuce purchasers are more likely to be female, have a higher household income and a higher level of educ... View more
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